Nike has just released their biggest air bubble yet for their new Air Max shoe, the Air Max 720.
#JustGoBigger

Not only was I given a chance to experience the shoe, but I also attended a fully immersive experience centered around it. Which is now open to the public for the rest of the weekend. If you’re in the loop, make sure to stop by, the Department of Unimaginable is right next to Billy Goat Tavern. You can see all the different color schemes and order the shoe with free shipping there! Below is the flyer with the address, or check out www.jointhedepartment.com.

As you know, I am a sucker for experiential marketing. So, of course, I enjoyed the Department of Unimaginable. Upon starting the tour, my picture was taken to receive this cute branded lanyard with the photo! Also, while there, I tried Flow, the naturally alkaline spring boxed water; I highly recommend the cucumber mint flavor was quite refreshing. (And now I see on their website that they have free shipping.)

Next, I was led into a room to reflect on the influences behind the shoe and its history. As you can see in this photo, all the previous Air Max designs were on display. My favorite part of this activation was the use of an overhead projector. When was the last time you saw one of those? They had an assortment of images to choose from to create your own backdrop/filter for a sick photo-op AND polaroid!

What’s an activation without the audience’s participation? Am I right? Another exciting part of the pop-up had the chance to donate air by blowing up a plastic bubble and labeling it as yours. It would be cool to see Nike do something with all the air collected by its participants at the end.

Emphasis on the air because not only are these shoes super comfy, they are just as bouncy. Next, I was led into the workshop room to construct my own sneaker, where I felt certified receiving this official lab coat.

Overall, I had a delightful experience at the Department of Unimaginable and am thankful I was invited to it. If you’re in NYC or LA, it’s coming to you next; visit www.jointhedepartment.com/ to RSVP and register for a workshop such as the Air Workshop. My friend Abbey went to the same workshop and designed these Moon Shoes; they looked much better than my design. Lol 🙂

How can you, too, stay on top of finding out about Nike activations like these? Follow Nike on your favorite social platform and follow what you’re into specifically; by that, I mean the sport or style of shoe you’re into. In the last year alone, I’ve gone to similar pop-ups like this for Nike’s sports bras and athletic shoes. There will be more soon coming to Chicago, I promise! Stay tuned. I am figuring out how to update you with things on my radar!